Exhibitions are unique as they are the only sales medium able to engage all five senses. Exhibitions allow you to touch, taste, see, feel and hear the products and services on offer. As an exhibitor, bringing your service or product to life is guaranteed to have a higher impact on your visitors. Also, exhibitions are a great platform to launch yout new products or services. You can maintain or heighten your company or brand’s visibility in the market place. Your sales executives can use exhibitions to gather new leads, demonstrate the product and increase sales. You as marketers are able to gain valuable insights about your brand or service in the exhibitions.
Where do your booth designs make their presence felt?
Exhibition Stands are your silent salesperson. Most trade shows are packed, and people attending have limited time; so you probably have 3 - 5 seconds to attract attention in a busy exhibition hall. Your exhibition stand, booths & graphics are keys to this process. Creating a strong first impression with clear exhibition stand & graphics will attract visitors to your stand!
How to set up smart booth designs for your company?
Primary aim & purpose of your exhibition stall is to sell merchandise, be it products or services. The entire exhibition stall design must revolve around this single motive. Always try & implement a design which is practically feasible for you & your booth designer. The appeal for potential buyers to explore the stall further & check things out must be there in the exhibition booth design. Enough free space for potential buyers to roam & breathe freely inside the stall (without jostling against one another) is essentially must and should not be compromised upon.